FOR ANYONE USING SAP CRM WHO WANTS TO VALIDATE THEIR POSTAL ADDRESSES
There are more than 290,000 businesses around the world that use products supplied by the German company SAP. Of these products, many choose the SAP CRM solutions and need an external address validation tool. The need for address validation software that is compatible with SAP CRM is justified because the platform provides a validation tool that, however, does not always satisfy expectations or business goals. Sometimes 100% coverage is not guaranteed in the target country and this obviously affects the quality of the CRM service. Therefore it is important to carefully evaluate whether the integrated system in SAP CRM satisfies your standards or whether you should seek an alternative. In the latter case various scenarios are open to us, so let’s see them in detail.
In the introduction we saw that SAP CRM includes an incorporated validation tool but, at the same times, offers the opportunity to use externally developed tools. There are the two main paths to follow: locally install an address validation tool or choose to use one on demand as needed. There are numerous considerations to be made, which depend on the CRM procedures you use in your business. For example, you may need to assist your customers with remote SAP CRM managerial services and that are available from any mobile device. In this case it is better to use the cloud, which enables accessing the address validation software with no need to download plug-ins or install additional programs. On the other hand if the work is continuous and in real time from the same computer, it is preferable to integrate an add-on.
THE ADDRESS 4 SUITE FOR ADDRESS VALIDATION IN SAP CRM
Address 4 enables the CRM operator to perform numerous typical activities involved with Customer Relationship Management, using the address validation and recorded databases. Depending on the operating methods that are used, Address 4 can be used directly in the data entry phase or just occasionally for Batch address validation, or just using the Post Code Lookup function, all assuring utmost flexibility of use. The addresses entered for validation are checked, corrected, enhanced and, if needed, set with the dispatch postal format for the country in question. The result? Speed and security for any SAP CRM based project!
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